Privacy

Privacy at Aura

Plain-language explanation of what AI sees, what it doesn't, and how your data is handled. For the full legal version, see our Privacy Policy.

What AI sees

When you turn on AI Insights, Aura analyzes the conversations you choose to have analyzed. This means the messages you send and receive in a specific chat — but only after you explicitly opt in during onboarding.

The AI looks at simple things: how often you each reply, how quickly, whether you're asking each other questions, and whether you're building on topics or jumping around. It uses this to give you a conversation score, tips, and a sense of when you might be ready for a date.

What AI doesn't do

  • Guess what your match is feeling — we only look at what's happening in the conversation, not what someone might be thinking
  • Share your data with third parties — your conversations stay between you, your match, and Aura
  • Sell your data — ever, to anyone, for any reason
  • Run AI analysis on anyone without their knowledge — the AI indicator is always visible
  • Write messages for you — tips and habit insights only, never writing on your behalf

    • The mutual consent model

    Aura shows AI activity openly. If you turn on AI Insights, everyone you chat with sees a small indicator that AI analysis is active for you. They can choose to turn on their own insights too — or not.

    Some premium features — like detailed chemistry analysis — require both participants to have AI Insights enabled and to be on a Premium plan. This isn't a paywall trick. It's a consent requirement: analyzing both sides of a conversation should require both people to agree.

    How to turn AI off

    AI Insights

    You can turn off AI Insights at any time from your Account settings. When you do:

  • The AI indicator disappears from your chats
  • No new analysis is performed on your conversations
  • Your existing insights remain accessible to you but stop updating
  • You can delete all generated insights from your account settings

    • Your data rights

    You can export all your data at any time from Account settings. This includes your profile, conversations, AI-generated insights, and activity history. You can also delete your account entirely — this cascades to all data associated with your account.

    For full legal details, applicable jurisdictions, and contact information for data requests, see our Privacy Policy.

    Want the full legal details? Read our complete privacy policy covering all jurisdictions and data handling procedures.

    Read full Privacy Policy